Understanding Market Supply Gap
Providing agents insights on listing opportunities, based on demand and supply.
PropertyGuru Customer Contact Centre avatar
Written by PropertyGuru Customer Contact Centre
Updated over a week ago

What is Market Supply Gap?

Market Supply Gap is a feature made available to PropertyGuru agents via AgentNet which aims to provide insights on market opportunities

With the search volume of property seekers on our web platform (known as ‘demand’), we match it against the quantity of listings that match this demand (known as ‘supply’). 

When there is a higher demand and lower supply, Market Supply Gap identifies it as an opportunity - so agents can use this information to optimise their advertising investments and efforts.

Where can I find “Market Supply Gap” in AgentNet?

After you log into AgentNet, you'll see Market Insights tab. 

When you click into Market Insights, you will see this page - which shows you the list of districts in Singapore. 

How will Market Supply Gap benefit me as an agent?

By using our data on demand by property seekers and supply by property agents, we identify specific listing types that have higher demand and lower supply - therefore highlighting market gaps (i.e. opportunities) for our agents.

With such information, our agents are able to identify areas where they could enjoy higher success rates. 

How regularly is the data updated? 

It will be refreshed daily at 8am Singapore time.

What does "Opportunity" mean?

“Opportunity” means that the particular listing type has a higher demand versus supply - which represents a gap (i.e. opportunity) for agents to fill.

When an "Opportunity" is identified, you'll see this green badge next to the listing type.

Is Market Supply Gap available on the AgentNet mobile application?

Currently the Market Supply Gap is only available via AgentNet Web. If you'd like to view it on your mobile device, please log into AgentNet via your mobile web browser. 

We're working on making Market Supply Gap available on the AgentNet mobile application now - do stay tuned! 

Is Market Supply Gap linked to Optimus?

No, Market Supply Gap is not linked to Optimus. Optimus takes into consideration several other factors when calculating the amount of Ad Credits required for each listing. (You can find out more here)

However Market Supply Gap only takes into consideration the demand (search volume on PropertyGuru) and supply (number of such listings on PropertyGuru) of each listing type.

Being so, even if Market Supply Gap identifies a listing type as ‘Low’ in supply - it does not necessarily mean that the Ad Credits required for that listing will be low as well.

My listing type identified as ‘Low’ in Market Supply Gap – why does my listing still require higher Ad Credits to Post/Repost/Boost/Spotlight/Turbo?

Optimus takes into consideration several other factors (not just demand and supply). 

Some of the other factors include: 

  • Number of visitors

  • Number of listings and listing activities

  • Average pricing of the property

  • Performance of listings

These factors also heavily influences Optimus' algorithm and therefore a lower listing supply doesn't necessarily equate to lower Ad Credits required. 

How are the districts ranked on Market Supply Gap?

The districts are ranked based on the amount of opportunities they have. The more opportunities the district has (when broken down into the number of bedrooms), the higher it’ll rank in Market Supply Gap.

Is Market Supply Gap available for commercial listings? 

No, currently Market Supply Gap is only applicable to residential listings.

For general enquiries, please reach out to our Customer Service at the following:

  • Phone: +65 6238 5971 (Mon - Fri 9am - 6pm, closed on PH)

  • Live Chat: Click on the red button on the bottom-right of your AgentNet desktop page

For technical assistance, please message us via WhatsApp us at +65 9298 1629

(Mon - Fri 9am - 9pm, closed on PH) and we will get back to you within 1 working day.

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