As market conditions change, the amount of Ad Credits and Prime Credits needed for each of your listing activities will change as well, delivering maximum value for each listing.

When the competition and listing supply is high, the amount of Ad Credits and Prime Credits used to market a listing increases. This potentially reduces competition of poor quality and fake listings, allowing property seekers to connect with professional agents through high quality listings. 

When the volume of competition and listing supply are low, the amount of Ad Credits required to Post, Repost, Turbo, and Boost a listing may be lower, enabling agents to take advantage of a lesser competitive condition to market their listings actively.

From 03 Jan 2022, the number of Prime Credits needed to Book, Reserve, or Extend a Featured Agent slot will also be calculated by Optimus.

I have not heard of Optimus. Is this something new from PropertyGuru?

Optimus was introduced on 8 Nov, 2018, but was then fixed from 18 Mar, 2020 to 25 Apr, 2021, to eliminate as much uncertainty our Agent Partners faced at the onset of COVID-19 pandemic. In the past year, the amount of Ad Credits needed for your listing activities remained unchanged.

As Optimus resumes on 26 Apr, 2021 00:00hrs, some listings require lesser Ad Credits to post, Repost, Turbo or Boost; while others need more. The amount of Ad Credits needed for these listing activities will vary according to the competition and supply of listings.

Prime Credits will be introduced on 03 Jan 2022. The amount of Prime Credits needed to Book, Reserve, or Extend a Featured Agent slot will also be calculated by Optimus.

When the amount of Ad Credits and Prime Credits to market a listing is low, you are empowered to market your listings more actively and gain a better ROI in the currently resilient demand and growing buyer confidence in Singapore.

How is Optimus algorithm formulated?

Optimus takes into consideration the competition and supply of listing, according to the property type, location, project and more. 

The key metrics used for measurement include:

Depending on the score that is calculated through the algorithm, some listings require lesser Ad Credits and Prime Credits for your listing activities; while others need more. 

When the amount of Ad Credits and Prime Credits to market a listing is low, agents are empowered to market their listings more actively through Repost, Turbo, Boost, and Featured Agent.

Does Optimus affect Commercial Listings, New Homes Listings and Overseas Listings?

(i) Ad Credits (Post, Repost, Turbo, Boost)
Optimus is currently applicable only to residential listings on PropertyGuru.com.sg, but may apply to commercial listings on CommercialGuru.com.sg as the product evolves. Kindly be assured that you will be notified beforehand, should that happen.

(ii) Prime Credits (Featured Agent)

Optimus will be applicable to residential and commercial listings on both PropertyGuru.com.sg and CommercialGuru.com.sg from 03 Jan 2022.

Does Optimus affect Corporate Account users?

(i) Ad Credits (Post, Repost, Turbo, Boost)

If the Corporate Account subscriber is handling a residential listing, the number of Ad Credits required to post / Repost / Turbo / Boost will also be calculated by Optimus. 

(ii) Prime Credits (Featured Agent)

Prime Credits are currently only available for Booking / Reserving / Extending a Featured Agent slot, which will be calculated by Optimus from 03 Jan 2022. Featured Agent is only available for non-corporate agent subscriptions, as such, this will not be applicable for Corporate Account users.

Can the number of Ad Credits to post a listing change if I edit a listing? 

No, the amount of Ad Credits that will be deducted is based on the initial creation of listing details.

Can the number of Prime Credits to Book / Reserve / Extend a Featured Agent slot change if I edit a listing?

No, the amount of Prime Credits that will be deducted is based on the initial creation of listing details.

How many Ad Credits do I need to post / Repost / Turbo / Boost my listing?

In AgentNet, the amount of Ad Credits required to post, Repost, Turbo or Boost a listing will be indicated in the Summary page of your listing, and also next to each of your listings in “Listings” tab, before you activate any of these actions. 

How many Prime Credits do I need to book a Featured Agent slot?

From 03 Jan 2022, to know how many Prime Credits are required for a Featured Agent slot, you can simply:

Can the amount of Ad Credits to post / Repost / Turbo / Boost a listing change?

Yes, the amount of Ad Credits for a listing may change from time to time, depending on competition and listing supply. You are always shown the amount of Ad Credits required, before you post, Repost, Turbo or Boost a listing.

Can the amount of Prime Credits to Book / Reserve / Extend a Featured Agent slot change?

Yes, the amount of Prime Credits for a Featured Agent slot may change from time to time, depending on competition and listing supply. You are always shown the amount of Prime Credits required before you confirm a Featured Agent booking.

Is there a cap on the maximum amount of Ad Credits and Prime Credits for my listing activities?

There is no known maximum cap on the amount of Ad Credits and Prime Credits needed for your listing activities. Optimus will ensure the Credit amount varies within a reasonable range.

Will I see the same amount of Ad Credits required to post / Repost / Turbo / Boost a listing as my colleague?

Yes, all agents will see the same amount of Ad Credits as long as they post / Repost / Turbo / Boost a listing under the same listing type, in the same Project / Location.

Will I see the same amount of Prime Credits required to Book / Reserve / Extend a Featured Agent slot as my colleague?

Yes, all agents will see the same amount of Prime Credits as long as they Book / Reserve / Extend a Featured Agent slot for the same Project / Location.

How will Optimus affect my Auto-Repost / Auto-Turbo / Auto-Boost campaign?

We provide you with a projected forecast amount of Ad Credits that you will take to complete your campaign before you activate your campaign. This is based on the setup of your campaign, and the current amount of Ad Credits needed for listing Repost / Turbo / Boost.

Please note that over the lifetime of your campaign, the amount of Ad Credits required to Repost / Turbo / Boost your listing through your Auto-Repost / Auto-Turbo / Auto-Boost campaign may change due to Optimus.

Therefore, the actual amount of Ad Credits deducted for your campaign may be lower or higher than projected. Deduction of Ad Credits will only happen upon completion of each repost / Turbo / Boost event.

For general enquiries, please reach out to our Customer Service at the following:

For technical assistance, please message us via WhatsApp at +65 9298 1629

(Mon - Fri 9am - 9pm, closed on PH) and we will get back to you within 1 working day.

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