When the market demand is high,the amount of Ad Credits used to market a listing increases. This potentially reduces competition of poor quality and fake listings, allowing property seekers to connect with professional agents through high quality listings.
When the volume of market activity is low, the amount of Ad Credits required to post, Repost, Boost and Spotlight a listing may be lower, enabling agents to take advantage of a lesser competitive condition to market their listings actively.
FREQUENTLY ASKED QUESTIONS
I have not heard of Optimus. Is this something new from PropertyGuru?
Optimus was introduced on 8 Nov, 2018, but was then fixed from 18 Mar, 2020 to 25 Apr, 2021, to eliminate as much uncertainty our Agent Partners faced at the onset of COVID-19 pandemic. In the past year, the amount of Ad Credits needed to post, Repost, Boost and Spotlight a listing remains unchanged.
As Optimus resumes on 26 Apr, 2021 00:00hrs, some listings require lesser Ad Credits to post, Repost, Boost or Spotlight; while others need more. The amount of Ad Credits needed for these listing activities will vary according to the demand of consumers and supply of listings.
When the amount of Ad Credits to market a listing is low, you are empowered to market your listings more actively and gain a better ROI in the currently resilient demand and growing buyer confidence in Singapore.
How is Optimus algorithm formulated?
Optimus takes into consideration the demand of consumers and supply of listing, according to the property type, location, project and more.
The key metrics used to measure the demand of consumers and supply of listing in the district / estate / project include:
- Number of listings
- Listing activities
- Listing price and more...
Depending on the score that is calculated through the algorithm, some listings require lesser Ad Credits to post, Repost, Boost or Spotlight; while others need more.
When the amount of Ad Credits to market a listing is low, agents are empowered to market their listings more actively through Repost, Boost or Spotlight.
Does Optimus affect commercial listings, New Homes Listings and Overseas Listings?
Optimus is currently applicable only to residential listings on PropertyGuru.com.sg, but it will eventually also apply to commercial listings on CommercialGuru.com.sg. Kindly be assured that you will be notified beforehand, should that happen.
Does Optimus affect Corporate Account users?
If the Corporate Account subscriber is handling a residential listing, the number of Ad Credits required to post / Repost / Boost / Spotlight will also be calculated by Optimus.
Can the price to post a listing change if I edit a listing?
No, the amount of Ad Credits that will be deducted is based on the initial creation of listing details.
How will I know how many Ad Credits would be required to post / Repost / Boost / Spotlight my listing?
In AgentNet, the amount of Ad Credits required to post, Repost, Boost or Spotlight a listing will be indicated in the Summary page of your listing, and also next to each of your listings in “Listings” tab, before you activate any of these actions.
Can the amount of Ad Credits to post / Repost / Boost / Spotlight a listing change?
Yes, the amount of Ad Credits for a listing may change from time to time, depending on consumer demand and listing supply. You are always shown the amount of Ad Credits required, before you post, Repost, Boost or Spotlight a listing.
Is there a cap on the maximum amount of Ad Credits to post / repost / Boost / Spotlight a listing?
There is no known maximum cap on the amount of Ad Credits needed to post, Repost, Boost or Spotlight a listing, Optimus will ensure the credit amount fluctuates within a reasonable range.
---- About Boost ----
Will I see the same amount of Ad Credits required to post / Repost / Boost / Spotlight a listing, as my colleague?
Yes, all agents will see the same amount of Ad Credits as long as they post / Repost / Boost / Spotlight a listing under the same listing type, in the same project / district / estate.
---- About Auto-Repost ----
How will Optimus affect my Auto-Repost / Auto-Boost / Auto-Spotlight campaign?
We provide you with a projected forecast amount of Ad Credits that you will take to complete your campaign before you activate your campaign. This is based on the setup of your campaign, and the current amount of Ad Credits needed for listing Repost / Boost / Spotlight.
Please note that over the lifetime of your campaign, the amount of Ad Credits required to Repost / Boost / Spotlight your listing through your Auto-Repost / Auto-Boost / Auto-Spotlight campaign may change due to Optimus.
Therefore, the actual amount of Ad Credits deducted for your campaign may be lower or higher than projected. Deduction of Ad Credits will only happen upon completion of each repost / Boost / Spotlight event.
For general enquiries, please reach out to our Customer Service at the following:
- Phone: +65 6238 5971 (Mon - Fri 9am - 6pm, closed on PH)
- Email: firstname.lastname@example.org
- Live Chat: Click on the red button on the bottom-right of your AgentNet desktop page
For technical assistance, please message us via WhatsApp us at +65 9298 1629
(Mon - Fri 9am - 9pm, closed on PH) and we will get back to you within 1 working day.
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