Now that you have created a listing, and figured out how your listing is performing with the help of Listing Performance Insights, are you wondering how you can improve its performance?
To improve your listing’s performance effectively, it is important that you first understand the user journey of a property seeker, and which journey they are at, using the Conversion Funnel, and hence knowing how your listing would need improvements on.
Understanding the user journey of a property seeker
At PropertyGuru, property seekers first search for property listings according to what their requirements are. They will then browse a collection of relevant listings on the search result page.
Once they come across a listing (or more) that interests them, they will contact you, a property agent for more details through various means, such as messaging or calling you. This would ideally also arranging a home viewing date.
It would also take them some time before coming to a final decision.
Through this journey, a property seeker is led through a Conversion Funnel, where listings with high impressions will get more views, and in turn, more leads!
With Listing Performance Insights providing you with the performance health of your listing, you will easily know the actions you would need to take to give your listings more visibility and leads.
How do I improve on impressions?
"Impressions" is the number of eyeballs that have seen that specific listing among other similar listings, and here are a few ways you could generate more eyeballs for your listing:
Reposting a listing will allow your listing to appear on the top of the search result page. It will also automatically extend your listing's expiry date, which is 32 days from the new post date.
Boost is an easy way for you to improve your residential listing's performance, at any time with triple benefits — higher ranking, better branding and more coverage. All Boosted listings come with an avatar for better branding. For better performance, you can also Repost your Boosted listings.
How do I improve on Views?
“Views” is the number of times that your listing detail page has been seen by property seekers. They might have open your listing details page from the search result pages, or from external sites such Google or Facebook.
Here are a few ways you could generate more views for your listing:
1. Cover Image
A picture is worth a thousand words. Property seekers are looking for as much information as possible, including detailed images.
Listings with focused and well lit property images perform the best. Upload clean images with no text or overlays and select a cover image that best portrays your listing.
2. Compare Pricing
The most important factor to consider for property sale/ rental is how to price it correctly. Property owners must select the right price tag for their property. Propery seekers would also need to know that they are paying the right price for the property they like.
Professional agents play an important role in advising both property owners and seekers on how much the property is worth. They are also responsible for advertising the listing in order to generate more leads.
Find the right price for your listing by comparing recent selling price of similar and comparable properties in the same district with the same amenities, features and more.
How do I improve on leads?
When property seekers are interested in learning more about your listing, they reach out to you for more information. The listing performance insights keeps track of how many times property-seekers click to unmasked agent’s phone number and the number of messages that have been sent from property-seekers through that listing.
Apart from ensuring that your listing’s Impressions and View are healthy to increase the chances of lead generation for your listings, here are a few more ways you could generate more leads:
Property seekers are constantly looking for more listing information. Listings with complete information are more likely to land a potential client. The Listing Quality Score is an indicator as it is a good guide for agents to know how complete their listing is.
Your PropertyGuru agent profile is public to all property seekers. Property seekers would look for trustworthy property agents to work with, and this is your first step to establish your branding.
Ensure that important details of the property is included and have a clear Call to Action in your listing description that will invite them for viewing.
Be sure that you have a professional and attractive agent profile already setup to highlight your experience and accolades.
Lastly, the faster you respond to an incoming enquiry, the more likely will property seekers would continue engaging with you and in turn, making a transaction.
Other recommended articles:
So what is a Conversion Funnel?
How are my listings performing against similar listings?
Listing Performance Insights