As market conditions change, the amount of Ad Credits needed to post, Repost, Boost and Spotlight a listing will change as well, delivering maximum value for each listing.

When the market demand is high,the amount of Ad Credits used to market a listing increases. This potentially reduces competition of poor quality and fake listings, allowing property seekers to connect with professional agents through high quality listings. 

When the volume of market activity is low, the amount of Ad Credits required to post, Repost, Boost and Spotlight a listing may be lower, enabling agents to take advantage of a lesser competitive condition to market their listings actively.

FREQUENTLY ASKED QUESTIONS

When did Optimus take effect? 

0000hrs of November 9, 2018.

How is Optimus algorithm formulated?

Optimus takes into consideration the demand of consumers and supply of listing, according to the property type, location, project and more. 

The key metrics used to measure the demand of consumers and supply of listing in the district / estate / project include:

  • Number of visitors 
  • Number of listings and listing activities
  • Average price of the property 
  • Leads on the listings performance

Depending on the score that is calculated through the algorithm, some listings require lesser Ad Credits to post, Repost, Boost or Spotlight; while others need more. 

When the amount of Ad Credits to market a listing is low, agents are empowered to market their listings more actively through Reposting, Boosting or Spotlighting their listing and more. 

Does Optimus affect commercial listings, New Homes Listings and Overseas Listings?

Optimus is currently applicable only to residential listings on propertyguru.com.sg, but it will eventually also apply to commercial listings on commercialguru.com.sg. Rest assured that you will be informed when that happens.

Does Optimus affect Corporate Account users?

If the Corporate Account subscriber is handling a residential listing, the number of Ad Credits required to post / Repost / Boost / Spotlight will also be calculated by Optimus. 

Can the price to post a listing change if I edit a listing? 

No, the amount of Ad Credits that will be deducted is based on the initial creation of listing details.

How will I know how many Ad Credits would be required to post / Repost / Boost / Spotlight my listing?

In AgentNet, the amount of Ad Credits required to post, Repost, Boost or Spotlight a listing will be indicated in the Summary page of your listing, and also next to each of your listings in “Listings” tab, before you activate any of these actions. 

Can the amount of Ad Credits to post / Repost / Boost / Spotlight a listing change?

Yes, the amount of Ad Credits for a listing may change from time to time, depending on consumer demand and listing supply. You are always shown the amount of Ad Credits required, before you post, Repost, Boost or Spotlight a listing.

Is there a cap on the maximum amount of Ad Credits to post / repost / Boost / Spotlight a listing?

There is no known maximum cap on the amount of Ad Credits needed to post, Repost, Boost or Spotlight a listing, Optimus will ensure the credit amount fluctuates within a reasonable range.

---- About Boost ----

Will I see the same amount of Ad Credits required to post / Repost / Boost / Spotlight a listing, as my colleague?

Yes, all agents will see the same amount of Ad Credits as long as they are posting / Reposting / Boosting / Spotlighting a listing under the same listing type, in the same project / district / estate.

What happens to those Boosted listings that I had scheduled before the launch of Optimus?

Ad Credits will be deducted right away once you’ve completed your Boost booking, even if your booking is scheduled to start in a future date. Therefore, any bookings that are scheduled before November 9 will not be affected.

What happens if I Boost a listing for multiple weeks and there are a changes to the amount of Ad Credits needed? 

Ad Credits are deducted upon confirmation of your booking. Any subsequent changes to the amount of Ad Credits required for Boost will not affect your booking.

---- About Auto-Repost ----

How will Optimus affect my Auto-Repost campaign?

We provide you a projected amount of Ad Credits that you will take to complete your Auto-Repost campaign before you activate your campaign, based on the setup of your campaign, and the current amount of Ad Credit needed for listing Repost. 

Please note that over the lifetime of your Auto-Repost campaign, the amount of Ad Credits required to Repost your listing through your Auto-Repost campaign may change due to Optimus, or your Boost / Spotlight activities. 

Therefore, the actual amount of Ad Credits deducted for your Auto-Repost campaign may be lower or higher than projected.

What happens to the Auto-Repost schedules that I had set before the launch of Optimus?

All active Auto-Repost campaigns for residential listings will be paused by our system at launch of Optimus. You are recommended to review the Ad Credits quantity needed for your campaigns before resuming them. 

Should you have any questions or concerns, please reach out to our Customer Service at custcare@propertyguru.com.sg.

Alternatively, you can start a ‘live’ chat via the red button on the bottom-right of your AgentNet desktop page or call them at +65 6238 5971. (Mondays to Fridays, 9AM to 6PM) 

Other recommended articles:
Ad Credits

Did this answer your question?